what have you learnt about technologies from the process of constructing this product? QUESTION 6

Throughout the process of creating my media product i gained the ability to use many different technologies. The macs played a big part in making our film and Learning to control an Apple Mac computer was difficult at first because it was so different from using a normal computer, this slowed me down at the beginning of the process, but after a couple of weeks of using the technology it gave me many advantages; mostly the use of special apps designed for the mac like premier pro. We used a Mac because of the aesthetics a Mac has which enable editing and the software on it to make it more simple. Macs have bigger screens and are more stylish in the fact that they look very modern which helps their marketing.

when i began my media course at the start of the year we were given a preliminary task in this we got used to the camera we were going to use for our film which was the sony handcar which was trial and error as we played around with the different buttons the battery wasn't that long lasting which was difficult the main problems we had with filming the plenary was the tripod as they kept breaking and wasn't easy to use.  The tripod had legs which has an adjustable height allowing us to get high angle shot and allowed the shouts to not be shaky and it held the camera still. 

Overall,by doing this film i have gained the ability to use many different technologies which are helpful in the media industry.To edit our film we used adobe premiere elements when using this i began to gain knowledge.Firstly,  I had to import my footage on to the computer, Cuts, transitions, effectsRenderingI then used social media to gain feedback and to

exhibit my work i shared my film with friends on twitter and Facebook. This allowed me to gain feedback of what my friends ns other people thought about my film so i could make improvement and alterations. We also put it onto youtube and by doing this we had to Export it by turning the clip it into a .mov file which is a quicktime file then this aloud us to upload our film onto you-tube.Research and PlanningBefore filming our product we had to research other products and analyse them. Furthermore we researched target audience and, conventions and representation of the film noir genre.We planned our film itself using a variety of methods:

• Storyboards

• Script

• Production Schedule

• Filming Schedule

• Location 

• Pitch

We used blogger throughout the process of creating and evaluating. From using blogger I have learnt how to set up my own foundation portfolio and create blogposts within this portfolio it also aloud me to become organised with my work and to see what i have uploaded and how far i have come.Throughout the process I have created blogs about the planning of our film, research of the genre I am focusing in on (film noir) and the evaluation of our product.

Coursework feedback

Main Task- 39

Use of mise-en-scene in costume of the femme fatale and detective. Some shots using a vanishing point and perspective which allows the title to be overlaid on an arresting establishing shot.  A range of shot types are used whilst the titles identify actors. Continuity is clear with a clearly planned and storyboarded opening few shots. Simple dialogue provides an enigma which is further clarified in a scripted dialogue between two characters.  Camerawork in this sequence is less secure but meaning is made clear through a range of shot types, body language.  More ambition in use of locations, lighting etc would improve the piece but it is proficient in many of the technical skills allowing it to reach lower level 3

Evaluation

the warner brothers opening introduces our audience into the dark theme of film noir and it also shows its a low budget production as when old film noir was produced they used cheap materials and natural light and different techniques to produce shadows etc.

i think our choice of setting here really fits with our genre as the house is no too modern and the path is dirty and crooked, the lampost also is typical used of lighting when doing film noir. The title is in italics which is traditional and elegant.

This shot of match on action  emphasis the actors actions. i think our choice of costume adds to the film noir aspect and even though we use modern technology like the computers the fur coat adds to the typical femme fatal image.

mid shot introduces the audience to the characters and the titles tells the audience who is acting we didn't want these titles to be too large to distract the audience from the facial expressions and other aspects but its larger enough to understand.

This mid shot also introduces us to the character giving us a clearer costume view. the problem with medium shots is that they don't show as much detail as a close up, but they introduce more of the background. This can be distracting.

Ibelieve this wide shot adds a bit o suspense and chills to the film. A typical image of an alley is haunting and used in a lot of film noir or horror movies it also adds mystery as we as the audience have no clue where the femme fatal is going.

here i believe the technology modernises our film making it more unique, we chose to modernise our film because we felt technology is a big part of todays society and if film noir was to make a big industry once again then it would need modernising.

Target Audience

Uses and gratificataion theory
all media texts are used by people to gratify certain needs. my film would be witched by someone for the following reason this theory places the focus on the audience rather than the actual message itself asking "what people do with the media?"

Active audiences are active and interact with media are engadged and involved with hats going on. However passive audiences believe everything and are easy manipulated and weak willed. the passive audience developed in the 1930s and the media affects there thoughts and behaviors and all the audiences reacts the same way.

hypodermic needle theory- this theory implied that mass media had a powerful effect on its audience. they did this by directing an appropriate message designed to trigger a desired response. 

Preffered Reading – This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Stuart Hall' proposed a new theory of communication and argued that the meaning is never determined by the sender. 

What kind of media institution might distribute your media product and why?

warner brothers was founded by sam, Albert, harry and jack warner all brothers and was found on april 4th 1923 in hollywood.

the warner brothers opening introduces our audience into the dark theme of film noir and it also shows its a low budget production as when old film noir was produced they used cheap materials and natural light and different techniques to produce shadows. warner brothers setter their films outside or in a office, we used this in our film as we thought it would be could to keep some of warner brothers/ tim noir conventions.

they had five major studios (the studio system) and tried to save money by using low budget props and materials for example dry ice which produces a foggy effect, they also used many close up and medium shot which was done to hide the set and the productions was also really dark to hides the set.

fulfilled expectation of audience for example if the audience is interested in film noir then they will continue to watch film noir so the produces know that it will sell well and earn a profit. 

Studio system 2oth Century Fox, Paramount, NBCUniversal, Warners Brothers, Disney, Sony (MGM).

having a big company like warner brothers distribute my film would bring great advantages first as they have a world-wide production so it would give us a mass target audience and gaining a good profit.

blade runner was a famous film produced in 1982 by warner brothers and i wish to be a successful as this production.

Who will be the audience for your media product? QUESTION 4

Who will be the audience for our media product?
I would profile my target audience as a man he is 35. he would be single and proberly like old fashioned films such as mallets falcon and maybe be a business man who wears suits and well groomed with dark brown hair and brown eyes.
Social class is also likely to have an effect on what sort of people watch our film. People from the higher class are more likely to watch than people of a lower class class. This is because the posh clothing fur coats and suits and they are able to afford a detective so they can relate to the femme fatal in the case that they could afford a private detective. 

i think our films primary audience would be for 30-40 year olds as this is the type of film they would watch growing up as a child gower you could argue against this and the secondary audience as the younger generations would want to watch it as they would want to learn and understand the 1940's. a film noir would attract the male gender as a typical tim noir would have an attractive femme fatal that lures the detective in and also the audience. 

I agree that the audience of my film will be similar to the audience that would watch maltese falcon, i agree that they would be intelligent people and would be on a good wage. 
Our film doesn't include violence or strong language so the older generation would be able to watch it comfortable we made the owning sequence to our film easy to watch to allow the audience to be totally engaged rather than feel on the edge of uncomfortable to watch so we kept it clean without any blood or strong violence.

I would say even though the older generations would prefer this any age could watch it as The audience wouldn't have to be very mature have to deal with the sensitive subjects. 

Boys are more likely to enjoy film noir that include a couple or an element of romance which usually turns for the worse and the attraction of the male audience to the femme fatal. Also I think girls would like film noire that has the villain as a female because they would like the woman having control and being dangerous instead of just being pretty and innocent. 

First Cut