How does your media product represent particular social groups?

The femme fatale is high classed and isn't from around the area so she comes to the detective alone she wears a fur coat to represent her wealth and makeup was expensive in the period film noir was made so this also represents her class.

The detective is of a high class and his suit and hat which is the clothing of a typical detective shows his status and profession and this also conveys his age. He is an isolated man who doesn't really have a wide circle of friends, there is only him and his buddy detective which we didn't show in our opening sequence however our opening sequence shows both the femme fatals and detectives isolation and desperation shows through the lust of the detective and the forwardness of the femme fatal. 

How did you attract/address your audience?

Role allocation

The Film Director
The general role of a film director is to direct the making of the film. They have the task of creating an overall vision of what the film will be and what it will look like. also-

• Being the driving creative force in a film's production - visualising and defining the style and structure of the film, then bringing it to life

• Carrying out duties such as casting, script editing, shot composition, shot selection and editing

• Acting as the crucial link between the production, technical and creative teams

The Film Producer
Film producers prepare and then supervise the making of a film. They will be heavily involved in all 4 main phases of production: A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. In our film this will be Ellesse Darkes.
The Film Editor
The film editor works with the raw footage, selecting shots and combining them into sequences to create a finished motion picture. Film editors work in the post-production process of filmmaking. They take all the shots from filming, and edit them until the finished product matches the director's vision of the film. In our film Jessica Hall and Ellesse Darkes will all be fulfilling this role.
Cameraperson
They are responsible for physically operating the camera and maintaining composition and camera angles in a given scene or shot. They will also be responsible for collaborating with the director in making technical and creative decisions.

production journey

Production journey

friday 5th december

In this lesson i began script writing and created a storyboard of our film noir to allow us to easily create our film with good planning and i also practiced using the cameras again and decided what costumes we wanted our actors to wear so we could start creating our film.

Tuesday 9th December 2014

In this lesson we finished the script and began casting and filming our production.

Tuesday 6th January 2015

In the lesson today I have focused on completing my blog and added transition effects onto my video this makes the production look less disconnected and detached completing all the editing in next lesson.

Friday 9th January 2015

We added a final scene in as we wanted a change of scenery and we thought it would allow us to have better shots. I also tested whether or not the production looked good in black and white or no effect added and in the end we decided it looks better without and this also adds to our starting aim which was to make our film noir more modern.

Monday 12th January 2015

In today's lesson I will storyboard extra scenes and will make sure that the location is accessible. Also i will beginwriting our evaluation.

story board

 

Feedback

You are making sound progress toward completing the coursework

Ensure that you complete each evaluation answer thoroughly

Add any further research and planning

Organise your web-log effectively

Risk assesment

Some risks are:-
-Tripping over a wire
-Dropping the tripod on your foot
-Getting your finger caught in the camera. 

-dropping the camera on your foot-Tripping over the tripod

-tripping whilst walking down the alley as floor is un even.
Those at risk are:-
- actors
- team
- public

Prevention:-
-Make sure all wires are put somewhere people wont be at risk
-Make sure participants are informed about the dangerous objects

-take care of where your standing and walking

-be aware of whats around you and the equipment surrounding you and what your using.

responding to feedback

i need to finish evaluation

do my storyboard

more research and planning in

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The preliminary task enable us to become accustomed with the equipment giving us experience and preparation for our film.

I feel that since the preliminary task, i have learnt a lot including how to upload music to our film which we decided in the end we didn't want to use and i also learned how to add titles and credits, and how to add different effects. i also learnt how to cut and put shots together.  Since filming the preliminary i feel that our camerawork and our knowledge of the shots and angles improved massively  but doing the preliminary task help me to get used to the equipment. We also learnt how to put the titles into our film which we weren't able to do in our exercise. I feel a lot more confident with premier pro  and using the camera equipment.

I learnt how to do a range of things for example I have learnt how to do a variety of camera angles and shots like pan, extreme close up, long shot, mid shot, close up incorporating this into making my final product. We used Adobe Premiere Elements in order to edit our preliminary task to ensure that everything  looked professional.  Looking back at the preliminary task, we did use a variety of camera shots but they didn't fit nicely together and looked unprofessional as we filmed different shots on different days and weather changes and people had different clothes on. but learning from this we filmed percific scenes on the same days. i used a larger range of camera shot and angles  to emphasise the characters feelings on the particular situations that they were put in. For example, when the femme fatal is waiting for someone down the alley she looks impatient and her body language also shows this show we used and mis shot and a close up to show this it also allowed the audience to identify her as the femme fatal due to her costume and makeup and the atmosphere she creates in the scene. 

We took into consideration Mise-En-Scene when we made the film product for example in the preliminary task, we only filmed it on college premises whereas when we made our film noir, we filmed some in the college and some down an alley which created the film noir moody and made it more mysterious. This would also make the viewer keen to keep on watching because it is a change of scenery. 
In our preliminary cast we worse just casual smart wear whereas we really considered mis en scene as this made is more professional. 

what have you learnt about technologies from the process of constructing this product? QUESTION 6

Throughout the process of creating my media product i gained the ability to use many different technologies. The macs played a big part in making our film and Learning to control an Apple Mac computer was difficult at first because it was so different from using a normal computer, this slowed me down at the beginning of the process, but after a couple of weeks of using the technology it gave me many advantages; mostly the use of special apps designed for the mac like premier pro. We used a Mac because of the aesthetics a Mac has which enable editing and the software on it to make it more simple. Macs have bigger screens and are more stylish in the fact that they look very modern which helps their marketing.

when i began my media course at the start of the year we were given a preliminary task in this we got used to the camera we were going to use for our film which was the sony handcar which was trial and error as we played around with the different buttons the battery wasn't that long lasting which was difficult the main problems we had with filming the plenary was the tripod as they kept breaking and wasn't easy to use.  The tripod had legs which has an adjustable height allowing us to get high angle shot and allowed the shouts to not be shaky and it held the camera still. 

Overall,by doing this film i have gained the ability to use many different technologies which are helpful in the media industry.To edit our film we used adobe premiere elements when using this i began to gain knowledge.Firstly,  I had to import my footage on to the computer, Cuts, transitions, effectsRenderingI then used social media to gain feedback and to

exhibit my work i shared my film with friends on twitter and Facebook. This allowed me to gain feedback of what my friends ns other people thought about my film so i could make improvement and alterations. We also put it onto youtube and by doing this we had to Export it by turning the clip it into a .mov file which is a quicktime file then this aloud us to upload our film onto you-tube.Research and PlanningBefore filming our product we had to research other products and analyse them. Furthermore we researched target audience and, conventions and representation of the film noir genre.We planned our film itself using a variety of methods:

• Storyboards

• Script

• Production Schedule

• Filming Schedule

• Location 

• Pitch

We used blogger throughout the process of creating and evaluating. From using blogger I have learnt how to set up my own foundation portfolio and create blogposts within this portfolio it also aloud me to become organised with my work and to see what i have uploaded and how far i have come.Throughout the process I have created blogs about the planning of our film, research of the genre I am focusing in on (film noir) and the evaluation of our product.

Coursework feedback

Main Task- 39

Use of mise-en-scene in costume of the femme fatale and detective. Some shots using a vanishing point and perspective which allows the title to be overlaid on an arresting establishing shot.  A range of shot types are used whilst the titles identify actors. Continuity is clear with a clearly planned and storyboarded opening few shots. Simple dialogue provides an enigma which is further clarified in a scripted dialogue between two characters.  Camerawork in this sequence is less secure but meaning is made clear through a range of shot types, body language.  More ambition in use of locations, lighting etc would improve the piece but it is proficient in many of the technical skills allowing it to reach lower level 3

Evaluation

the warner brothers opening introduces our audience into the dark theme of film noir and it also shows its a low budget production as when old film noir was produced they used cheap materials and natural light and different techniques to produce shadows etc.

i think our choice of setting here really fits with our genre as the house is no too modern and the path is dirty and crooked, the lampost also is typical used of lighting when doing film noir. The title is in italics which is traditional and elegant.

This shot of match on action  emphasis the actors actions. i think our choice of costume adds to the film noir aspect and even though we use modern technology like the computers the fur coat adds to the typical femme fatal image.

mid shot introduces the audience to the characters and the titles tells the audience who is acting we didn't want these titles to be too large to distract the audience from the facial expressions and other aspects but its larger enough to understand.

This mid shot also introduces us to the character giving us a clearer costume view. the problem with medium shots is that they don't show as much detail as a close up, but they introduce more of the background. This can be distracting.

Ibelieve this wide shot adds a bit o suspense and chills to the film. A typical image of an alley is haunting and used in a lot of film noir or horror movies it also adds mystery as we as the audience have no clue where the femme fatal is going.

here i believe the technology modernises our film making it more unique, we chose to modernise our film because we felt technology is a big part of todays society and if film noir was to make a big industry once again then it would need modernising.

Target Audience

Uses and gratificataion theory
all media texts are used by people to gratify certain needs. my film would be witched by someone for the following reason this theory places the focus on the audience rather than the actual message itself asking "what people do with the media?"

Active audiences are active and interact with media are engadged and involved with hats going on. However passive audiences believe everything and are easy manipulated and weak willed. the passive audience developed in the 1930s and the media affects there thoughts and behaviors and all the audiences reacts the same way.

hypodermic needle theory- this theory implied that mass media had a powerful effect on its audience. they did this by directing an appropriate message designed to trigger a desired response. 

Preffered Reading – This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Stuart Hall' proposed a new theory of communication and argued that the meaning is never determined by the sender. 

What kind of media institution might distribute your media product and why?

warner brothers was founded by sam, Albert, harry and jack warner all brothers and was found on april 4th 1923 in hollywood.

the warner brothers opening introduces our audience into the dark theme of film noir and it also shows its a low budget production as when old film noir was produced they used cheap materials and natural light and different techniques to produce shadows. warner brothers setter their films outside or in a office, we used this in our film as we thought it would be could to keep some of warner brothers/ tim noir conventions.

they had five major studios (the studio system) and tried to save money by using low budget props and materials for example dry ice which produces a foggy effect, they also used many close up and medium shot which was done to hide the set and the productions was also really dark to hides the set.

fulfilled expectation of audience for example if the audience is interested in film noir then they will continue to watch film noir so the produces know that it will sell well and earn a profit. 

Studio system 2oth Century Fox, Paramount, NBCUniversal, Warners Brothers, Disney, Sony (MGM).

having a big company like warner brothers distribute my film would bring great advantages first as they have a world-wide production so it would give us a mass target audience and gaining a good profit.

blade runner was a famous film produced in 1982 by warner brothers and i wish to be a successful as this production.

Who will be the audience for your media product? QUESTION 4

Who will be the audience for our media product?
I would profile my target audience as a man he is 35. he would be single and proberly like old fashioned films such as mallets falcon and maybe be a business man who wears suits and well groomed with dark brown hair and brown eyes.
Social class is also likely to have an effect on what sort of people watch our film. People from the higher class are more likely to watch than people of a lower class class. This is because the posh clothing fur coats and suits and they are able to afford a detective so they can relate to the femme fatal in the case that they could afford a private detective. 

i think our films primary audience would be for 30-40 year olds as this is the type of film they would watch growing up as a child gower you could argue against this and the secondary audience as the younger generations would want to watch it as they would want to learn and understand the 1940's. a film noir would attract the male gender as a typical tim noir would have an attractive femme fatal that lures the detective in and also the audience. 

I agree that the audience of my film will be similar to the audience that would watch maltese falcon, i agree that they would be intelligent people and would be on a good wage. 
Our film doesn't include violence or strong language so the older generation would be able to watch it comfortable we made the owning sequence to our film easy to watch to allow the audience to be totally engaged rather than feel on the edge of uncomfortable to watch so we kept it clean without any blood or strong violence.

I would say even though the older generations would prefer this any age could watch it as The audience wouldn't have to be very mature have to deal with the sensitive subjects. 

Boys are more likely to enjoy film noir that include a couple or an element of romance which usually turns for the worse and the attraction of the male audience to the femme fatal. Also I think girls would like film noire that has the villain as a female because they would like the woman having control and being dangerous instead of just being pretty and innocent. 

First Cut